How Do You Change Your Brain & Behaviors? 4 Steps Coaches Need to Apply

Marcia Hughes and James Terrell

The challenges presented by the pandemic and now the gradual healing process we’re engaged in are transforming what is needed from coaches. The four steps explained here provide a pathway for coaches to meet the current challenge!

How do you Change Your Brain & Behaviors? by Marcia Hughes, Collaborative GrowthChange is Hard Work. It’s possible, yet sustainable behavior change requires clarity, focused commitment and practice. It’s built on applying the 16 skills of the EQi 2.0. Whether we’re working on our own change or coaching a team or leaders to change, four key steps must be engaged:

  • Understanding (the cognitive part)
  • Commitment (the inspirational part)
  • Practice (the determined part)
  • Feedback (the collaborative part)

Thanks to neuroplasticity, which refers to the changes that occur in the brain as a result of experience, our work as change agents gains enhanced credibility because of the recognition that people can change. According to the theory of neuroplasticity, thinking, learning, and acting change both the brain functionally (our point of interest) and physically. The research showing that some functional aspects of the brain are highly mutable is, from our perspective, one of the most extraordinary discoveries of the twentieth century. It is central to the power of coaching!

Change happens one person at a time and when this highly specific process is followed. Some people may be so excited to change that they follow these steps without specifically thinking about them. However, for individuals or organizational leaders, coaches who recognize this process have a strong advantage.

The Four Steps to Sustainable Change

1. The cognitive part: Build buy-in through awareness. Provide and solicit information on why the change is needed including recognition of the costs experienced because the change hasn’t been made, what the desired change is specifically, how others have made the change (stories or case examples are powerful), and strategies for making the change.

2. The inspirational part: Make a commitment to engaging in the change, which is a lot easier when accompanied by inspiration. Follow this strategy: Imagine it is 3 weeks or 3 months from now and the change took place. Notice how good it feels. Ask yourself “What do you hear differently?” “What do you see that’s different?” “How does your life work better?” Gaining a sense of these concrete results can provide the motivation for engaging in step 3.

3. The determined part: We know that learning to play the piano, soccer, or be a gourmet chef requires sustained practice, as does any behavioral change. Whether you’re building assertiveness, increasing happiness, or building conflict
resolution skills, a commitment to regular sustained practice turns something that you have to think about into a habit.

4. The collaborative part: Find some change enforcers to help increase your awareness of how well you’re doing with the change. A few trusted colleagues providing feedback will help you gain perspective. Additionally, it helps hold our feet to the fire when we know we’ll be talking with someone else about our successes and challenges in practicing the change until it’s a successful part of our natural behavior.

Coaching with the EQi 2.0 provides an excellent pathway to implementing these five steps. Collaborative Growth has been privileged to provide EQi Certifications worldwide for nearly 20 years.

Good luck and remember:
We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle

© Copyright, 2021. All materials are copyrighted by Collaborative Growth, LLC. A.R.R. Contact us for permission to quote, make reprints or for comments.

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